Deliverables
Courses:
– Technique
– Lead Guitar
– Chord Theory
Guided Process
– Interactive process for identifying your next steps
– Verifying that you are learning the material correctly
– Checklist / Workbook: figure out a way to do interactive text documents
Live Q & A, office hours.
– answering questions (while getting feedback on effectiveness of the lessons)
Live Video Broadcast
– demonstrate skills
– song breakdown
– solo analysis
– Q & A sessions
Member spotlights
– coaching session online
Challenges
– practice targets
– building your setlist
– achieving a goal:
– starting a band, jamming with friends, performing at an open mic, etc.
How to structure your membership
From this MSA Lesson
Structure By Outcome
- What is goal outcome?
- What is starting point?
- What are key milestones or stages?
- Steps to take between milestones?
- What content and deliverables will help them progress?
Structure by competency
- Beginner
- Intermediate
- Advanced
Having course categories will help here:
– Foundation Building (beginner)
– Skill Building (intermediate)
– Mastery (advanced)
Structure by Topic
- Learning songs
- Chord Theory
- Technique
- Rhythm
- Genres
Enhanced search functionality may help here. Mike mentions a plugin called “Relevancy”
Free vs. Paid Content
From this MSA Lesson
- Give away the what
- Give away the why
- Sell the how
Breadth vs Depth
Depth
- How far into the topic does this content go?
- Is it a deep dive that walks you through everything you need to know?
- Or is it quite shallow? Basic clif notes, quick primer.
Breadth
- Broad all emcompassing topic, or specific/narrow?
- Big picture, or just a piece of the puzzle? Overall strategy, or individual tactics?